Augustone’s client in the entertainment industry has already achieved a significant milestone by generating seven-figure revenues. They are now poised for further growth and are seeking a substantial investment of millions of dollars. This investment will enable them to acquire another radio promotion company, expanding their client base and solidifying their position in the entertainment industry.
They sent us their pitch deck for review and revision. The client also provided us with extensive company information online and in person.
Our review shows that their pitch deck had most of the slides like many standard pitch deck templates on the Internet but lacked slides on the revenue model and business model, and all of the slides needed vital information that can help investors make an investment decision faster. We realized that we needed to revise all the slides. Their pitch deck could have been straightforward, and sending it to investors at that moment would likely result in rejection. In addition, the founders presented their pitch deck in a way that sounded general to the music industry and not specific to their niche market. In this case study, we’d like to discuss the slides we revised: competitive advantage, market shares for their niche industry, revenue model, and financial projection.
The client’s pitch deck has not highlighted their competitive advantage and did not differentiate them from other record labels and service providers. In addition, their revenue model only presented one revenue stream that is easy for anyone to realize, while we found that they can have more revenue streams by linking their products and services and sharing revenues with business partners, and we advised them who their best business partners would be. For their financial model, it needs to reflect their long-term vision. Apart from that, they included too many unnecessary figures in their financial projection while omitting important ones that could have helped investors understand their business more and also helped them have a better valuation.
Despite having a solid business, our client initially struggled to present it in a way that would captivate investors. They were grappling with the right ‘recipe’ for their pitch deck, which we identified as a combination of clear messaging, compelling visuals, and a well-structured narrative, and this is where Augustone’s expertise came into play. We set a framework for the pitch deck’s structure and imposed a slide limit. We also guided the founders to write a straightforward pitch deck that even investors with little to zero knowledge of the industry could understand.
How we transform our client
Our collaboration with the client has improved their pitch deck significantly, established a clear structure, limited the number of slides, and refined the content to make it more investor-friendly. We tailored the pitch deck to their unique case and industry, reviewed their financial model and business strategies, and enhanced their appeal. These adjustments have substantially increased the likelihood of securing the needed funding, showcasing the tangible value of our consultancy services.
The transformation of our client’s business has been remarkable. They now see their business as ‘handsome’ and are deeply grateful for our revision of their pitch deck. They have also expressed their profound appreciation for the new insights they gained in financial modeling, a testament to the value they place on our services.
They are now actively engaging with investors to secure the funding needed for their growth.